Core Values of the Charoensin Group
For over eight decades, the Charoensin Group has grown based on a philosophy focused on key core values, which include :
- Integrity
- Patience
- Humility
These values have become the guiding principles for the actions of both management and employees at all levels. The Group’s management is rooted in good governance, aimed at improving efficiency, effectiveness, and overall success across all business areas.
INTEGRITY
The Charoensin Group places great importance on integrity as a fundamental principle in all aspects of its operations. Whether it’s in management, employees, or business partners, all activities are based on correctness, fairness, and transparency. These principles are the foundation for building a strong organizational culture and fostering mutual trust, which leads to long-term, sustainable cooperation.
PATIENCE
In a business world full of challenges, patience is a valuable silent strength. It enables employees to face obstacles with stability, regardless of how difficult the situation may be. The ability to maintain mental fortitude and not give up in the face of adversity is what allows the Group to overcome challenges. It also reflects the organization’s spirit of perseverance, never giving up in tough times.
HUMILITY
Humility is a key characteristic that the Group values, as it fosters respect and affection from both internal and external stakeholders. Every employee is expected to act with politeness, show respect for others, and remain open to listening to different perspectives. This creates positive relationships and encourages collaboration, resulting in a more productive and harmonious work environment.
UNITY
Unity is the foundation of the Group’s stability and growth. While working closely together in a family-like environment may present challenges, openness to different opinions and mutual forgiveness promote understanding and genuine cooperation. Unity, built on respect and acceptance of one another, drives the organization forward in a stable and sustainable way.
HEAD OFFICE : Charoensin Building 318/10-22, Sukhumvit 22, Khlong Toei, Bangkok, Thailand 10110
Monday – Friday : 08.30 to 17.00.
Saturday – Sunday Closed.